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Pregnancy and Newborn Services

Prenatal care is an important way to keep your child’s baby healthy during the pregnancy. These regular checkups allow doctors to find and treat health problems early, if needed. They also help make sure your child’s baby is growing and developing properly.

It’s important to see a doctor as soon as your child is pregnant. We can help find an OB-GYN for your child. Use our Find a Provider tool or call Member Services at 1-866-799-5321 (TTY 1-800-955-8770).

Please let us know when your child is pregnant by logging in to our secure member portal and filling out a Notice of Pregnancy form.

Start Smart for Your Baby®

Our Start Smart for Your Baby® program provides customized support and care for pregnant women and new moms. This program focuses on a child’s health during the pregnancy and the baby’s first year.

Start Smart for Your Baby® offers these benefits at no cost:

  • Information about pregnancy and newborn care
  • Community help with housing, food, clothing and cribs
  • Breastfeeding support and resources
  • Experienced and licensed medical staff to work with your child and doctor if any issues occur during the pregnancy
  • Text and email health tips for your child and the newborn

Additional services:

  • CMS Health Plan provides doula services for members’ ages 13 to 20 with a goal of improved birth outcomes, reduced pre-term births and improved prenatal care. Prior authorization is required.

Doula Services

A doula is non-medical professional who can give you emotional and physical support during your pregnancy and childbirth in partnership with your provider.

During pregnancy, doulas offer support by:

  • Answering questions about the childbirth process
  • Developing a birth plan

At delivery:

  • Stays with you constantly to provide comfort and support
  • Helps communicate your preferences to the medical staff

After delivery:

  • Teaches you how to care for your new baby
  • Provides support and encouragement after you bring your baby home

As a Sunshine Health member, you get these doula benefits at no-cost:

  • Unlimited visits 
  • In-person labor support at birthing location

Doula visits can be at your home, doctor’s office or in a public place. Here are some activities to do with your doula:

  • Talk and get to know each other
  • Create a birth plan
  • Discuss your birth traditions
  • Practice movement, positions and breathing for labor
  • Prepare and plan for your baby

Find a Doula Near You

Healthy Rewards

Earn cash rewards for completing healthy behaviors while pregnant through the My Health Pays Program. These include:

Rewards for healthy activities




Notification of Pregnancy Form (first trimester)Ages 12-20 years. Complete and sign a Notification of Pregnancy form within first trimester..$20
TDAP for pregnant womenOne dose tetanus, diptheria, pertussis (Tdap) vaccine during pregnancy.$20
Prenatal VisitComplete three prenatal visits.$50
Postpartum VisitComplete one postpartum follow up visit between 7-84 days after delivery.$20